While doing some research for our different factors in the current poll on “Economic Environment”, we found an interesting study on tourism. “City Tourism & Culture: The European Experience” is a report commissioned jointly by the World Tourism Organization (WTO) and European Travel Commission (ETC) and provides insights into the expansion of European cities as cultural tourism destinations.

The study provides a conceptual framework for the analysis of city tourism with a cultural motivation and aims to contribute to the marketing and product development of city tourism by throwing more light on the evolution of cultural tourism in Europe from ‘traditional’ to ‘innovative’. Based on the concepts of ’heritage’, ‘cultural’ and ‘creative’ cities, the study clusters destinations according to their predominant cultural product, and analyses the recent performance and positioning of each cluster - as well as their opportunities for future growth.

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